The Bel Group is an international, family-owned group who origins are in France. The group specialises in developing and manufacturing quality, brand-name cheeses that are enjoyed around the world and accessible to everyone. Employing over 12,000 staff in our 27 cheese-making facilities and 31 offices worldwide Bel’s international and local brands are present in more than 120 countries.

At Bel we believe that success is founded on 3 closely linked assets:
Firstly, a high-performance industrial structure
Secondly, unforgettable advertising
Thirdly clear understanding of local markets.

The fact that the Bel Group is essentially family-owned is an important factor in ensuring the long term stability and continued development of the Group.

BEL VIETNAM

Bel Vietnam Ltd is the Ho Chi Minh city-based subsidiary of the Bel Group, specialising in producing world renowned cheese brands such as The Laughing Cow (Con Bo Cuoi), Kiri, Babybel, and Regal Picon. Employing more than 100 staff in its office in Ho Chi Minh city and its factory in Binh Duong, Bel Vietnam works closely with distributors and retailers to bring the highest quality cheeses to consumers all around the country.

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